branding / graphic

To provide The Tennis Depot (an online tennis gear retailer) with a new logo and corporate identity that reflects the brands company values.


The company’s fresh, cutting-edge and professional company values are portrayed in the final design of the logo by the use of vibrant colours and a clean Sans Serif font. It was important that relevant imagery was included and thus a tennis ball was integrated into the logo design. The motion blur helps portray a sense of efficiency.


Combined with a successful digital marketing campaign, The Tennis Depot were able to quadruple their E-commerce sales. According to business owner James O’Neill, much of this success can be directly accredited to the fresh corporate identity we created.

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