A clever, innovative campaign by MRY Creative and Technology Agency and for Coca-Cola appealing to teenagers, through technology music and sport with a well known music producer thrown in for good measure!
According to MRY Creative: “Teens created personalized versions of the track based on the rhythm of their social expressions in the Facebook Open Graph and Spotify. The track was shaped into a shareable personal video that served as an invitation to friends to create and add their personal track to the Coca-Cola Global Beat.”
There was an impressive response, with the campaign generating 25 million views of the videos, made available on the Coca-Cola Olympics website.
The campaign ended up winning MRY numerous awards including the prestigious 2013 Digital Marketing Innovator of the Year award at The Mashies, presented by Mashable.